Local Business Search Engine Optimization
Search Engine Optimization (SEO) for local and small business is a critical component of your Internet Marketing plan. SEO is all about making sure your website is relevant to the search terms (keywords) that people are using to find your company, products and services.
Search engine optimization involves careful analysis of your website and keywords with special attention to page titles, headings, use of keywords in the content, tags for images, and anchor tags for both internal and external links.
Why is search engine optimization so important to local and small businesses?
- 70% of US households use the Internet as an information source when shopping locally for products and services” (Kelsey Group)
- Over 85% of all website visitors come from the major search engines – Google, Yahoo, Bing and AOL.
- 31% of all business buyers turn to a Search Engine first when looking for a locally based product or service
- 84% of U.S. based Internet users performed local searches, or 129 million people, and were looking for a local business.
You want your local or small business website must be found by your customers who are using the major search engines. If your website is search engine friendly, then it will receive a higher ranking than other websites which are not optimized.
In other words, if your website is optimized for your key search terms, then you will receive more visitors, leads, and customers than your competitors.
Why use an SEO Company?
As a small or local business owner, you understand your products, services and customers. But do you have the time to learn about the technical elements necessary for effective search engine optimization? Is this something that you want to be proficient? An SEO company is experienced in the ever changing landscape of the search engines and what makes a website friendly to the search engines. Using an SEO company is an affordable and expedient use of your online marketing budget resources.
Make sure your business can be found online so you don’t miss out on the customers looking for you or your products and services.
BNC iMarketing will provide your SEO while creating a comprehensive customized Internet Marketing plan for your local business. The goal is to be very search engine friendly, capturing client prospects, generate highly qualified leads, and get more buying customers into your business.
Call today to get your initial marketing evaluation. 864-640-8808
Or fill out the form below.
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